Proofmark Media
Our process · Online stores

Your online store, built and proofed like it's our own.

Our name goes on every store we build, so we treat each one like it's ours. Products get planned, pages get marked up and fixed, and real test orders run start to finish before anything goes live. Scroll through a store build, from first conversation to first order.

Fieldstone Coffee · Online storeProof 01 · Brief
Free local pickup at the shop on Main Street · ready same day
Shop beansSubscriptionsGift boxesVisit usCart · 0
Shop beans / Single origin
Single origin · Colombia

Huila Pink Bourbon

$19 · 12 oz bag
Roasted Tue, Nov 10 · in small batches
Size
12 oz2 lb5 lb
Grind
Whole beanDripEspressoFrench press
− 1 +Add to cart
Or subscribe: delivered every 2 or 4 weeks, skip or cancel any time.
Shop beans
Subscriptions
Gift boxes

Notes from our first call

  • Fieldstone Coffee, roaster on Main St, St. Charles
  • Sell online: beans in 3 sizes (12 oz, 2 lb, 5 lb)
  • Subscriptions, every 2 or 4 weeks
  • Local pickup at the shop
  • Today: phone orders, packed by hand
  • Wholesale later, not at launch
next: catalog plan →

Catalog plan

ProductSizesGrindsFrom
House Blend12 oz, 2 lb, 5 lbWhole, drip, espresso, French press$16
Huila, Colombia12 oz, 2 lbWhole, drip, espresso, French press$19
Swiss Water Decaf12 ozWhole, drip$18
Subscription12 oz or 2 lbAny, every 2 or 4 weeks$17
Gift boxThree 4 oz bagsWhole bean$34

Shipping and pickup

Local pickup, Main StFree
Missouri$6 flat
Rest of the US$9 flat

Tax and later

Missouri sales taxAt checkout
Wholesale accountsPhase 2
sizes + grinds = variants
bigger photos ✓ done
show roast date ✓ added
pickup option up top ✓ done
From: Fieldstone CoffeeOrder emails
Your order is ready for pickup.

Order #1001 · Huila Pink Bourbon, 2 lb, whole bean. Come by the shop on Main Street any time we're open.

View orderShop hours

Your cart

Huila Pink Bourbon2 lb · Whole bean$52
Gift boxThree 4 oz bags$34
How do you want it?
Local pickup, Main StReady same dayFree
Ship in MissouriPacked fresh after roasting$6
Ship to the rest of the USTracking emailed when it leaves$9
Subtotal$86.00
Secure checkout
Fieldstone CoffeeThanks, your order is in.Test order T-03 · Local pickup · Confirmation email sentView order

Press check

Test order, local pickupPass
Test order, shippedPass
Order emails arrivePass
iPhone, SafariPass
Android, ChromePass
Desktop browsersPass
Load time on 4G1.4s
Approved for launch by
Maria Alvarez
Date
Dec 4
PROOF APPROVEDNOW LIVE
New order #1001Huila Pink Bourbon, 2 lb, whole bean · Local pickup
Proofmark Pulse is watchingWeekly checks · site up, forms tested, certificate valid

Concept project for a fictional business.

What we need from you

Your part is short.

Send what you have. Anything you don't have, we handle.

  • Your product listA spreadsheet is fine. Even a list on paper works.
  • PhotosYour own are best. If not, we arrange them.
  • Prices and sizesEvery size, grind or option you sell, and what it costs.
  • Shipping and pickup detailsWhere you ship, what you charge, and your pickup hours.
  • Your policiesReturns, shipping and privacy. We can help you write them.
  • Feedback on the proofMark up what you'd change. As much as you like.
How long it takes

Built in clear phases.

Every store is different. The size of your catalog and how you ship set the pace, but the order never changes.

1BriefWhat you sell and how you ship.
2Catalog planProducts, variants, rates, tax.
3First proofStore home and product pages.
4RevisionsEvery mark fixed.
5Checkout and shippingCart, rates, pickup, emails.
6Press checkTest orders, start to finish.
7Sign-off and launchYou approve, it goes live.

Your proposal has the dated timeline, based on your catalog, before anything starts.

After launch

It's yours, and we stay.

Launch isn't where we disappear.

You own your store

The store, your products, your customer list and every account are in your name.

Proofmark Pulse

Every week we check that your site is up, your forms deliver and your security certificate is valid, and send a short report each month.

Support, always included

Questions and fixes never count against anything. Just reply.

Changes when you need them

A new roast, a new price, a holiday gift box. Send it and we'll handle it.

Questions

About your store.

Can I add products myself?

Yes. You get a simple admin where you can add products, change prices and mark things sold out. We walk you through it at launch, and we're happy to make changes for you any time.

Can I move from Shopify, Wix or Square?

Yes. We move your products, photos and prices over, and redirect your old product links so customers and search engines land on the right page.

Do I need to take my own photos?

No. Your own are best if you have them. If not, we arrange product photos for you.

Can I offer local pickup?

Yes. Pickup shows up at checkout next to your shipping options, with your hours and instructions, and the confirmation email tells customers where to come.

What happens to my current site?

It stays up until the new store is signed off and live, so you never stop taking orders.

Thinking about selling online?

Tell us what you sell and how you ship today. We'll talk it through and send a proposal with a dated timeline.

Let's talk →

Your business isn't off the shelf.

Neither is our work. Tell us about your business and what you need, and we'll get back to you the same day in most cases to set up a time to talk. Or call us at (314) 467-8699.

Let's talk
Let's talk

Tell us about your business.

What are you looking for?